I am a analytical culture researcher, author and founder of CAPPRA INSTITUTE.

I like to research, experiment, analyze and create things. I have already created theories, methods, projects, products, data science teams, and have formed and launched companies.

AS A RESEARCHER

ORCID

I research the impact of data on society and business, and share my discoveries and learnings.

AS A AUTHOR

DATA THINKING

I write essays, theories and create methods to simplify information technology and accelerate analytical culture.

AS AN ENTREPRENEUR

I develop projects, teams and businesses to support analytical evolution.

I have studied many different things throughout my life, but always found something in common between them: technology - more specifically information technology. I'm a programmer, but I've always been very curious about science and data. Recently, a name came up for the work I do, it's called Data Science. I was interviewed by CBN and I talked about it. Listen to the podcast here.

“I believe data can be a powerful source. I work to democratize this valuable resource, through scientific development and the dissemination of analytical culture.”

Understanding - and explaining - the impact of the data

I research the "big data effect" and how it is affecting everything and everyone. I study the information technology that is causing a lot of social and economic impact in the world; the speed of information, the people that are generating data everywhere, the companies monetizing data, the privacy of users, the new jobs that are created because of the volume of data, the risk of excessive consumption of information, and the result of analytical efficiency in business.

I have blogs about all of the things that I'm currently studying, thinking and discovering. I really enjoy writing, so I keep a blog about business analytics [Cultura Analítica] and other about philosophy [Philosophy of Information].

In this link you can find some articles and interviews about my work.

I also like to share my studies in keynotes and workshops. You can watch some of these videos on the internet.

“If the present is digital, the future will inevitably become more and more analytical.”

Helping to create analytical culture

At Cappra Institute, I lead a team of researchers and scientists that are spread all around the world. Our mission is to shape the analytical future.

Our research team works to understand, and explain, the impact of data on society and business, and from there, create methods to accelerate analytical development.

These methods are developed in our laboratories and simplify the use of data science to accelerate the implementation of analytical culture in organizations.

Our consulting team helps important companies (World Bank, Rede Globo, Unilever, Gerdau, Grupo Fleury, Santander, Ambev, UOL, ...) and their leaders, to create data driven strategies, areas, people and processes.

“Prepare people and businesses to live better in an increasingly analytical future.”

Preparing the next analytical generation

I created an international institute, independently and privately, with the mission of potentializing the analytical development of society and organizations.

Our development projects help organizations and professionals who will support analytical evolution. Our programs are focused on analytical leaders, data-driven executives and data scientists.

Today our community already has more than 3,000 people around the world.

You can see all of the other projects in our blog

CONTACT

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If you want to follow my work, connect with me through my social networks.